Shoppers are “just a touch away”
- Today, after work and home, people spend more time in malls than anywhere else.
- The average time spent on shopping is 80 plus minutes per visit.
- When shoppers are at the mall, they are in a frame of mind to buy. Behavior research shows they are
most likely to spend money when presented with attractive advertising messages while in the mall.
Consumers (shoppers) are reached when you “target your advertising” while they are in shoppingmalls
- The type of mall that will utilize the Interactive Digital Network is on average going to average over
2 million shoppers monthly.
- These mall shoppers are affluent, with Household Income nearly double that of the general population
($77K vs. $41K annual HHI)
- Today, women 18-34, men 18-24 and Teen girls and boys, are the most likely to visit the mall.
- IV Directories™ can capture up to 35% of a mall trading area’s consumers monthly
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